Purity Cosmetic's 100% Pure products were created by Aqua Dessa for more cost-conscious consumers. These products are also all-natural with no synthetic ingredients and no fillers. This line was developed after the founders of Aqua Dessa discovered poisonous, toxic chemicals banned in Europe & Japan being widely used in cosmetics products. These toxic chemicals have been proven to cause skin cancer, irritation, tumors, and other illnessess.

Purity Cosmetic products are also 100% Vegan (except for products containing honey). Most cosmetic companies use animal fat and other animal parts to make soaps, collagen treatments, etc. PC does not and these products are unnecessary.

100% Pure products do not contain any fillers either. Most cosmetic companies add water, thickeners, or emulsifers to their products to dilute them. The average Shower Gel made by other companies 35-50% water, 3-20% emulsifers and thickeners, and very little active ingredients. PC Products are 100% pure active ingredients.